Eras Tour

Taylor Swift has made millions of dollars off her Eras Tour so far, and she’s just getting started! Soon after her tenth album, Midnights, was released, she announced the first dates for the Eras Tour. The response was overwhelmingly positive, with more dates announced at specific venues mere days after the initial announcement. It’s estimated that Swift will make around $1.62 billion, making about $2 million each week she plays. Besides the fact that Swift will break the record for the highest-grossing tour ever, Swift will also be on time for around a year and a half, playing over 140 shows, each being three or more hours long. So, how did Taylor Swift accomplish these astounding feats, and how can we learn from her methods?

Re-Releases

Taylor Swift’s re-recording and re-releasing of her first six albums has increased her ever-growing popularity. The build-up to these new and improved albums has caused a lot of media attention and recaptured the hearts and memories of her older fans. Not to mention how powerful the act of re-recording her music and finally owning it after Scooter Braun sold it without her permission is. By re-recording, Swift managed to capture a whole new following with her younger fans by making her music feel new, relatable, and fresh again, even when most of the albums remain the same; simply put, Swift has managed to stay relevant yet again in a way that will make her an even bigger star. 

Taylor’s Version

The build-up to Red TV was unlike any marketing Swift had done previously. Between her announcement of a 10-minute, fan-favorite song to the short film directed by Blake Lively starring Sadie Sink, and not to mention all the social media hints and interviews, all led to Swift’s fans feeling involved, surprised and intrigued about what was to follow. Taylor Swift also has announced two of her re-releases during her Eras Tour, with the first announcement on May 5th, 2023, being Speak Now Taylor’s Version, later released on July 7th, 2023, and the second on the closing night of the North American leg of the Eras Tour that 1989 Taylor’s Version will be releasing on October 27th, 2023. By announcing these releases during her Eras Tour, Swift creates a feeling of anticipation with each show beyond her ‘surprise song’ section. Many Fans enjoy speculating on which album she will announce next, reading into seemingly insignificant details, and choosing their Era’s Tour date based on such speculations. With all these rumors flying around and many people debating online about the validity of such beliefs, Swift gained even more popularity among swifties and haters alike.

Fans

Taylor Swift has a unique connection with her fans, making every fan feel seen, appreciated, and special, leading to her fans being known as some of the most loyal fans. Taylor Swift builds these connections by paying attention to what they want, watching many of their videos, and leaving funny comments. These interactions overjoy many fans and entice them to create even more videos regarding Taylor Swift and build her social media presence. Swift has also connected with her fans through her storytelling and honesty. By being honest, Swift has managed to make ordinary people (her fans) feel like they have a more prominent voice; whether teenage girls being rejected by boys or people who have lost someone close to them, Swift has managed to create a safe, fun, sad, and altogether authentic experience for them, ensuring everyone feels safe and heard through her music. 

Taylor Swift’s Strategies

Taylor Swift has unapologetically changed her style in music genres, marketing strategies, and collaborations. Taylor Swift began her collaborations early in her career, such as with John Mayer and Kendrick Lamar. These collaborations have been wildly successful, and Swift has noticed. And in recent years, Swift has partnered with Aaron Dressner and Bon Iver on her ‘indie’ album, Folklore. The lesson that should be taken away from this is “…engage influencers who chime with your brand and can amplify your message further to a wider audience.” according to Katie at ccgroup.com. By collaborating with many artists, Swift has appealed to other music tastes and audiences she wouldn’t usually reach. Overall, Taylor Swift has created a deep connection with her fans through her unique and beautiful songwriting, which has been her ultimate key to success, being brilliant, talented, and embracing genuine love for her fans.