What is the next move after the TikTok ban?
How will the ban affect creators who make money on the app?
As some know, the very popular app TikTok is unfortunately banned in the US. For many people, that could mean they will be out of work and have no primary source of income. “TikTok pay varies due to several factors, with eligible creators earning around 50¢ to $1 for a thousand views based on each video’s view count, duration, and engagement. Popular creators also earn money through brand partnerships, affiliate marketing, and merchandise sales” shopify.com. So this shows that the creator will make a lot of money if the video goes viral. So that means if someone uploads a video and gets 50 million views, they will make $50,000. That alone is more than some people’s yearly salary. Not to mention all of the brand deals these creators do, and all they have to do is record themselves and click post. Many creators will lose revenue stream from the ban on TikTok.
TikTok banned in the USA
“Unless the U.S. Supreme Court blocks the TikTok “ban,” it will take effect on January 19 (or a later date if extended), and thousands of well-paid influencers stand to lose a significant revenue stream. Recent data reflects that influencers make as much as $250k per post” spencerfane.com. This shows that some people genuinely use TikTok as a form of income, their primary or only source of making money. Another way of making money for TikTok is through the TikTok Shop. The Tiktok Shop was added to the app in September of 2023. So this is the 2nd year it’s been on Tiktok. People make pretty good money off it by either just selling on it or promoting products using videos; by doing that, they get a percentage of each sale. “Users can earn $50 for recruiting first-timers to sign up for TikTok and unlock an additional $350 in bonuses if they bring in more. They can also make money by checking into the app every day for a week and by scrolling through 10 TikTok Shop items five times per week. Those who click through the offer can score an additional $80 in coupons after purchasing TikTok Shop” finance.yahoo.com. This shows how even if you don’t sell items at TikTok Shop, you can still get free money to spend, giving the people who sell there even more sales. Selling a product on the Tiktok shop immediately transfers it to the bank account. There are many opportunities to make money through TikTok, whether through sponsors, TikTok shops, or just the creator program. With some apps where you sell products, hold the money in a separate account, and you must request to get it out. This will allow you to immediately re-invest it into more products.
Tiktok CEO Shou Zi Chew
After looking at the provided information, one can wonder, “What is the next move after the TikTok ban?” Will creators have to get a 9-to-5? Will an American investor buy the app and save TikTok in America? There are many different possibilities.
