Samsung has recently released a new phone, the Samsung Galaxy Note 7, which they claimed to be non-flammable. Once customers got their hands on the new phone, they put it to the test and set it on fire. Once the phone touched the fire, the device exploded, bursting into flames. For some Note 7 customers, an intentional fire test was not needed to produce an explosion- some batteries would explode on their own accord.  Several phones even melted after customers attempted to simply charge them.

Clearly, the exploding Samsung phone negatively impacts users. Nobody wants to purchase a potentially destructive phone. When customers purchase a supposedly fire-resistant device, they definitely expect the phone to function just as the company advertised. The exploding phone has mainly impacted the customers who have been harmed by the phones that have burst into flames right in their own pockets, leaving burns and scars on the victims.